Generative Engine Optimisation (GEO)

Learn how to optimise your brand's visibility in AI-powered search results.

GEO is the practice of optimising your online presence so AI-powered search engines recommend your brand. Learn what it is and how to get started.

Google AI Overviews are changing search. Learn how to optimise your content to appear in these AI-generated answers.

GEO and SEO serve different purposes but work best together. Learn the key differences and when to prioritise each.

AEO is the practice of optimising your content for AI-powered answer engines like ChatGPT and Perplexity. Learn what it is and how to get started.

LLM optimisation is the practice of improving how AI models like ChatGPT and Claude perceive and recommend your brand. Learn practical strategies.

Track your AI visibility with RivalScope

Monitor how AI assistants talk about your brand and get data-driven recommendations to improve your visibility.